A new way to ride is coming in 2026
MotoIkigai
Come for the ride. Stay for the meaning
Curated motorcycle journeys through Japan's ancient samurai towns, quiet onsen villages, forest roads and forgotten valleysBut more than scenery, MotoIkigai offers you something rarer:space
Who is this for
Midlife riders seeking more than just speed
Solo travellers, storytellers, professionals in transition
Those who want connection — with self, culture, natureThis is for those who still believe a road can change you - and that slowing down is sometimes the fastest way forward
Who is behind MotoIkigai
I’ve spent 35 years delivering transformation in boardrooms, banks, and businesses across Asia and Europe. But somewhere along the way, I realised the roads I rode on weekends offered more clarity than most corporate strategy decksI’m Ian, a lifelong rider, storyteller, and explorer. I’ve always loved motorcycling. I’ve always loved Japan. But what I love most is crafting journeys where people reconnect — to nature, to culture, to something in themselves they’d long forgottenI’ve created MotoIkigai to bring together riders who seek more than roads — who want culture, connection, and meaningLaunching Spring 2026
There's deep value in getting lost - intentionally